Thinkers, philosophers and scientists have described their observations and conclusions by deep thought, attempted to find empirical or scientific proof or quoted their findings in various ways, but a definition for this apparent incomprehensible human delusion was still missing. A tendency to describe its symptoms rather than naming, preventing and solving its principal cause prevails.
With this newly created conceptual, but still hypothetical name, ethical deliberation, both personal and corporate, research and analysis could help find needed solutions. This study will look into ‘creative awareness’ which can be found through moral ethics and the creation of human character. Man must be taught to understand that he cannot survive without ethics. Man can grow into a creative awareness by becoming aware of his limitless creativity, which allows him to evolve. Humanity is an intrinsic part of the universe and can reconnect to it by means of ethics. When moral reality and truth are not welcomed or have become (as it nowadays appears) unaffordable, how must we live?  Are we afraid of the truth? Of course we are! Ethics seem to have become inconvenient, embarrassing even. This was confirmed verbally by a CEO of an oil company who called ethics ‘a hobby’.
Can a man survive on a deserted island without ethics? No, he will perish. Can man survive in a world without acceptance of reality and truth? This is a rhetorical question to which we all know the answer, but are afraid to respond. An erroneous tendency is that man desires the world to obey him and to control it.

Oblivicism is a hindrance only humans suffer from. This anagram could be a new concept or definition for that human state of mind of preference. When analyzed it means that human choice, despite its intrinsic connection with nature, can unfortunately be disconnected from reality, either by preference, denial, evasion, negation or ignorance (a personal choice) or by force and coercion (by the choice of others). However, by education, not just scientifically or mechanistically, but by allowing our natural awareness of universal interrelation to emerge, oblivicism may not be our entrapment any longer.
Fortunately, due to access to alternative news and publication of previously often classified and suppressed information on the Internet, an increasing number of people are growing towards change.
Our current world’ management is not always welcoming this awareness and would use all its power to keep an ‘oblivicistic’ state of mind alive.
Nowadays people are called ‘consumers’, or ‘patients’, because they are worth something. What about their value as people? This research looks into the difference between ‘worth’ and ‘value’.
Oblivicism is an appropriate nomenclature for the way the global economy operates. Growth in GDP is not alleviating poverty as often claimed, but is based on consumerism and stands in the way of a fundamental solution. For example finding a cure for cancer would directly shrink the economy. Man finds himself in a situation in which more unhealthy people mean more money, more jobs, etc.